About JF LUXE BEAUTY

Get to know the founder

Juan Flores is a hairstylist and beauty entrepreneur with a passion for making people feel confident and beautiful. Trained in hair since 2015, Juan built a loyal clientele who inspired him to dream bigger and create his own brand. With JF Luxe Beauty, he channels his love for his clients into elegant, high-performance tools that make every day a good hair day.

About JF Luxe Beauty

Founded by professional hairstylist Juan Flores, JF Luxe Beauty was created to bring salon-quality hair tools into everyday routines. After years behind the chair since 2015, Juan realized that beauty was more than a service, it was an experience that could empower and inspire. Motivated by the love he has for his clients (his “girls”) and their trust in his artistry, Juan set out to design brushes and accessories that are as beautiful as they are effective. Every JF Luxe Beauty product blends luxury, performance, and style, turning daily hair care into a moment of self-love.